GERPORT

Whilst watching a program on RTE 1 the other night I turned on subtitles too keep the volume down. When the ads came on there were no subtitles. Strange as there are approximately 500,000 deaf or hard of hearing people in Ireland, 20 percent of whom are reliant on subtitling for viewing TV. So the advertisers seem to be not properly addressing up to 100,000 people in Ireland.

However there was one advertiser who did provide subtitles: Boots!

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